Thailand´s entertainment company GMM Grammy has commenced their pay-TV services in the country. GMM Grammy and its subsidiary GMM B received the licenses for pay-TV operations form the Thailand´s National Broadcasting and Telecommunication Commission (NBTC) for 14 channels. The firm´s broadcasting unit GMM Z will broadcast 11 pay-TV channels and 3 free-to-box services. GMM Z has claimed to have distributed 1 million STBs over past nine months and supports prepaid pay-TV packages.
Pay-TV was expected to be a key driver of GMM Z´s revenue this year. During the first phase at least 10% of households who have purchased GMM Z STBs are expected to subscribe for their pay-TV services.GMM Grammy´s Chairman Paiboon Damrongchaitham quotes that the delay from NBTC for granting licenses has incurred a loss of USD 3.26 million business opportunity for the company. Owing to this, GMM Z´s previous target of 2 million STBS sales might come down to 1.5 -1.6 million by end of this year.
Thailand´s NBTC has approved for granting the first licensing services to GMM Grammy and Cable Thai Holding to operate subscription based TV channels. GMM Grammy had obtained 4 licenses for its GMM Sport 2 SD and HD, Euro Sport SD and HD channels and its Subsidiary GMM B received 10 licenses for GMM Club Channel, Nat Geo Adventure, Nick Junior, Warner TV, GMM Sport ONE, GMM Sport Extra, GMM Football Extra, Nat Geo Wild, GMM Movie Channel and GMM Theatre. According to the NBTC office, there are about 230 local broadcasters on the waiting list to operate subscription-based TV channels in the country.